Novelty goods
Spot giftable dupes, tactile gadgets, and low-friction products riding an existing wave before the category gets crowded.
Best when the idea is instantly understood on camera.
Pattern intelligence for internet-native builders
Find the format that makes ideas spread.
Viral Loop maps four repeatable business patterns behind breakout products, helping founders turn cultural signals into concepts built for sharing.
Start free. No credit card required.
Core model
4 repeatable loops
What to expect
Signal, not hype.
Real examples, clearly sourced
Mechanics explained without jargon
No promise of guaranteed virality
The pattern library
Four ways attention becomes distribution.
Pick the loop that matches your product, then inspect the trigger that makes someone share it with the next person.
UGC challenges
Design a use case people naturally want to record, remix, and pass on—so participation becomes distribution.
Best when every new user can create the next ad.
Personal AI
Turn a selfie, prompt, or personal data point into a surprising output that feels made to be shared.
Best when results are personal, fast, and visually distinct.
Retro reboot
Reframe a dormant behavior or aesthetic for a generation discovering it for the first time.
Best when nostalgia meets a modern buying habit.
Pricing
Start with the map. Go deeper when it clicks.
Simple access for solo explorers, with a practical workspace for teams building together.
Explorer
$0 forever
For founders learning how viral formats work.
- Four-pattern overview
- Selected example breakdowns
- Idea-fit prompts
Pro
Best for builders$19 / month
For founders and small teams actively testing concepts.
Complete example library
New pattern updates
Saved idea boards
Team notes for up to 5 people
Mechanics and risk breakdowns
Exportable concept briefs
14-day trial. Cancel before renewal to avoid a charge.
Quick answers
Built for sharper bets, not empty predictions.
Build the loop first
Don’t just launch a product. Launch a reason to share.
Open the map, choose a repeatable format, and turn your next idea into a sharper experiment.